A young woman from Sweden proposes opening a health and wellness retreat that offers 2-week or 1-month programs where guests can focus on improving their health. Market research found strong interest, with 9 out of 10 people willing to pay $150-200 per day for accommodations and programming at a rural countryside location similar to an all-inclusive hotel. The target customers would be adults aged 20-70 seeking positive changes to their health and wellbeing. The entrepreneur plans to gain experience in hotel management and health to further develop this business idea.